QA and localisation teams
Checking their own sites for the language, redirects and legal notices a market is served, none of which is visible from an office in a different market.
Sites change what they serve by country: prices, stock, currency, language, consent banners, whole redirect chains. Testing that from your own desk measures your own market. A static address in the target country turns a guess into an observation you can repeat.
The catalogue covers 77 countries and names the provider behind every block. It lists what the catalogue carries and makes no claim about delivery tests in any of them.
In short: Geo testing here means testing by geography, not generative-engine optimisation: checking your site from inside a country, so that what you record is what a visitor there is served. Unless a visitor grants location permission, a site has to infer where they are, usually from the IP address. A static address in that country, kept between runs, is what makes a week-on-week comparison mean something.
The address you test from is on an internet provider’s network in the country picked at checkout, and nobody else uses it while the period runs. Prices, currencies, stock, delivery options and legal notices all change by country, and none of those changes is visible from an office in a different market.
A browser shares a precise location through the Geolocation API, and the W3C specification requires express permission from the user before any location is shared. A site that never asks falls back on the address, looked up in a geolocation database. Networks can publish their own data for such databases in the geofeed format of RFC 8805. Language is a separate signal: the browser states its preference in the Accept-Language header (RFC 9110, section 12.5.4), so a test that moves the address but not the language setting can show local prices in the wrong language. The advice here follows from those mechanisms; we have measured no particular site.
Checking their own sites for the language, redirects and legal notices a market is served, none of which is visible from an office in a different market.
Checking their own sites for the prices, currencies, stock and delivery options that change by country.
Comparing what your own site offers in different markets, from a fixed address in each so that a difference between two runs points to a change.
The table of what varies by vantage point is a starting set.
Keep it for as long as the comparison runs.
With the language and time zone set to the market’s. Step-by-step guide: how to view your website from another country.
A screenshot, the final URL after redirects, and the price and currency as shown.
Compare each run with that baseline.
Load what is my IP through the address and confirm it still geolocates to the market. If it has moved, ask for a replacement and do not file the result.
| What changes | How you notice it is wrong | |
|---|---|---|
| Price and currency | The number, the symbol, and whether tax is included | Your screenshot does not match the customer's invoice |
| Stock and availability | Which items and plans are offered at all | Support answers a question about a product nobody there can see |
| Language and locale | Copy, date order, decimal separators, address forms | A form rejects a valid local postcode |
| Consent and legal notices | Which banner appears and what it must ask | A market complains about a notice you never saw |
| Redirects and routing | Which domain or subfolder you land on | Analytics shows traffic entering somewhere you did not build |
| Search and recommendation | Ranking and suggestions tuned to the market | Two people describe the same page differently |
A test is only useful if a difference between two runs comes from the site. Arriving from a different network each time adds a second cause. One address per market keeps the vantage point constant, so it drops out of the comparison.
Some sites treat addresses registered to hosting companies differently from other connections. An address on an internet provider's network is the same kind of connection as a local visitor's on that check, so that variable matches what the visitor has.
Carts, sessions, A/B assignments and cookie choices all live against an address. Rotation resets them mid-run, and a test that keeps resetting ends up testing the proxy.
No. The static residential catalogue is sold by country, provider and plan, and no offer in it today is tied to a city or region. Each address carries whatever registration location its provider recorded for the block. You cannot choose it, and we do not promise one.
The catalogue carries 77, each with the provider named. Testing several markets means one address per market: they are priced per IP per period, so a five-market test is five addresses. No plan carries a country switch.
It depends what varies. Prices, stock and redirects are usually visible to a plain request. Consent banners, client-side geolocation and anything rendered after load need a real browser, and a browser will also ask for permissions and read a time zone that should agree with the country of the address. The address is one input among several; making the rest agree with it is your side of the job.
A consumer VPN puts you on an address shared with everyone else using that endpoint, and one that a site's geolocation or risk data may already mark as a VPN. That is fine for reading a news site and poor for measuring one, because you cannot tell whether what you are seeing is the local experience or the experience that kind of address gets. A dedicated address removes the ambiguity.
Not during the period you paid for unless you ask for a replacement, and not when you renew, so the only thing that changed between runs is the thing you were testing.
An address that starts resolving to a different country is explicit grounds for a free replacement, up to 20 % of the IPs in the order per calendar month ([Terms of Service](/terms-of-service/), section 2.5). For this scenario it is the failure that matters most, because a test bench quietly moved to another country produces wrong answers that look confident. Terms of Service